Ziidi (Ziidi MMF) in Kenya — review, licence and costs
Score (5 of 6 axes scored)
shown, not ranked: no cost
- Reviews25%0
- Safety20%100
- Payouts15%no data
- Track record10%10
- Platforms10%15
Numbered by weight: axis 1 counts for most.
Key facts (5 facts)
- Onboarding entity
- Safaricom PLC
- Founded
- 2024
- Min deposit
- 100 KES USDKE
- Currencies
- KES
- Swap-free account
- yes
Licence check
Who actually onboards you
- Entity that onboards Kenya residents
- Safaricom PLC
- Local standing
- CMA-regulated domestic (approved unit trust / MMF)
- Licence as the register states it
- CMA-approved collective investment scheme (money market fund / unit trust). Not an NSE member; distributed by Safaricom via M-PESA. A Shariah-compliant Ziidi MMF variant also CMA-approved.
- Leverage for this entity
- No retail forex; not a trading broker — no leverage (pooled MMF investment only)
- The firm behind it
- Launched Dec 2024 / publicly Jan 2025 by Safaricom PLC on M-PESA; managed by SIB, ALA Capital and Sanlam. Grew to ~1.15M customers by Sep 2025 (~47.9% of Kenya's ~2.4M unit-trust investors); AUM KES 2.85B+ reported early on
- What we hold against it
- not verified at review (new fund, rapid growth; no CMA enforcement action found)
Leverage by entity
The licence belongs to the firm; a leverage figure belongs to one entity. Only the entity that onboards Kenyan residents enters the score.
No retail forex; not a trading broker — no leverage (pooled MMF investment only)
Scale from 1:10 to 1:3000, logarithmic.
Client protection
- Local entity onboards youCMA-regulated domestic (approved unit trust / MMF)
- Regulator warning on filenone found
— means the broker does not state it in any source we captured. It is not read as “no protection” and it is not scored.
Accounts
Account types the broker names for this country: MMF investment account opened inside M-PESA (per M-PESA registration), min investment KES 100, min withdrawal KES 10. The figures below are the broker's own and do not differ by account in any source we captured.
Swap-free account terms
Terms read from the account page on 01.10.2026. The cap on open positions is not published.
Payouts(2 methods)
| Method | Deposit, h | Fee, USD | Min, USD |
|---|---|---|---|
| M-Pesa | 24 | 0 | 50 |
| No bank card needed | 24 | 0 | 50 |
Taxes for a Kenyan resident(1 rule)
- Forex/CFD profit treated as ordinary income for most retail traders (not capital gains), added to taxable income, taxed on graduated bands roughly 10% up to a top marginal rate of 35% (as of the review;https://www.cma.or.ke/cma-approves-ziidi-money-market-fundfrom-safaricom-plc/
Not tax advice. Check with the Kenya Revenue Authority.
Deposit and withdrawal methods (2 methods · 1 local)
M-Pesa (native rail), no bank card needed
- M-Pesalocal
- No bank card needed
- Account currency
- KES
- Fee declared
- 2 of 2 methods
- Withdrawal back to
- the funding method
Where it does not serve(1 countries)
From the client agreement, clause 2.3. A country missing from a translated page is not read as “served”.
Platforms and markets(3 platforms)
- M-PESA App
- USSD *334#
| Class | Count |
|---|---|
| M-PESA App | — |
| USSD *334# | — |
| All instruments | 6000 |
— the broker does not publish this figure; it is not read as a zero and it is not scored.
Pros and cons(4 for and 4 against, each tied to a figure on this page)
- Authorised by the Kenya regulator in its own register
- Withdrawal in 0 h, one of 46 of 55 brokers here that publish a time
- Swap-free account available
- Safety 100 of 100, its strongest of 5 scored axes
- Round-turn cost not priced: the pair of spread and commission is not published
- Min deposit 100 USD, over the Kenya median 25
- Reviews 0 of 100, its weakest of 5 scored axes
- Not scored on round-turn cost: the broker publishes no figure we could read
Alternatives in Kenya(6 of 55 scored in Kenya)
- Round turn, USD
- 8KE
- Min deposit, USD
- 100 groupKE
- Leverage
- 500 group
- Rank in this country
- #1
- Round turn, USD
- 7KE
- Min deposit, USD
- 20 groupKE
- Leverage
- 200KE
- Rank in this country
- #3
- Round turn, USD
- 7KE
- Min deposit, USD
- 10KE
- Leverage
- 400KE
- Rank in this country
- #4
- Round turn, USD
- 7KE
- Min deposit, USD
- 5KE
- Leverage
- 400KE
- Rank in this country
- #6
- Round turn, USD
- 6KE
- Min deposit, USD
- 0 groupKE
- Leverage
- 2000 group
- Rank in this country
- #2
- Round turn, USD
- 6KE
- Min deposit, USD
- 50 groupKE
- Leverage
- 500KE
- Rank in this country
- #19
"group" marks a figure the broker publishes for the group rather than for this country. It is shown because the broker states it, and it is not ranked, averaged or used to sort.
Methodology(6 axes · formula v1.0)
Score = 2 + 3 × weighted mean of six axes scored 0–100. Range 2.0–5.0. An axis without data drops out and the remaining weights are renormalised; it is never scored zero or estimated. Group-wide figures never enter a Kenya score. Full methodology
| Axis | Weight | What is measured | Ziidi (Ziidi MMF) |
|---|---|---|---|
| Reviews | 25% | Rating, volume and recency on one public review platform | 0 |
| Round-turn cost | 20% | Round turn on 1 lot EURUSD: spread plus commission, against the country median | — |
| Safety | 20% | Local authorisation, the entity that onboards you, any regulator warning | 100 |
| Payouts | 15% | Published withdrawal time, fees and the methods available in the country | 100 |
| Track record | 10% | Years since the firm was founded, from its own filings | 10 |
| Platforms | 10% | Which trading platforms the broker confirms for this country | 15 |
Where Ziidi (Ziidi MMF) sits in the Kenya base(55 brokers)
Round-turn cost, USD (36 of 55 priced)
Median 7 USD · range 3-23 · 19 of 55 brokers do not publish it
Minimum deposit, USD (27 of 55 priced)
Median 25 USD · range 0-2500 · this broker 100 USD · 28 of 55 brokers do not publish it
Retail leverage (29 of 55 with a Kenya figure)
Median 1:500 · range 30-5000 · 26 of 55 brokers do not publish it
Withdrawal time published (55 brokers)
FAQ
- Does Ziidi (Ziidi MMF) accept residents of Kenya?
- Yes. CMA-regulated domestic (approved unit trust / MMF) Onboarding entity: Safaricom PLC
- Is Ziidi (Ziidi MMF) licensed to serve clients in Kenya?
- CMA-approved collective investment scheme (money market fund / unit trust). Not an NSE member; distributed by Safaricom via M-PESA. A Shariah-compliant Ziidi MMF variant also CMA-approved. Checked on 11.07.2026.
- Which trading platforms does Ziidi (Ziidi MMF) support?
- M-PESA App, USSD *334#. Instruments: Money market fund (government securities, Treasury bills, interest-earning bank deposits)
- How can I withdraw money from Ziidi (Ziidi MMF) in Kenya?
- M-Pesa (native rail), no bank card needed
- What account types does Ziidi (Ziidi MMF) offer?
- MMF investment account opened inside M-PESA (per M-PESA registration); min investment KES 100, min withdrawal KES 10
- Does Ziidi (Ziidi MMF) offer a swap-free (Islamic) account?
- Yes. Ziidi (Ziidi MMF) offers a swap-free (Islamic) account to Kenya residents.